• Your goal as a startup is to make something user love, Don't deceive yourself and think your user love your product when they don't you will fail.
• Make a product that small number of user love then a product that a large number of user like.
• To have a successful startup you need a great idea including a great market a great team a great product a great execution.
• the first step is What are you building and why?
• Make a clear and concise answer. It is very important to think and communicate Clearly. Ideas in general need to be clear to spread.
• Who desperately needs the product?
• If the company doesn't yet have users we try to figure out the minimum thing to build MVP to test the hypothesis.
• The best way to test an idea is to either launch it and see what happens or try to sell it.
• How the company will one day be a monopoly.(PT) More powerful with scale and that are difficult to copy.
• About the market how big it is today and how fast it's growing? and why it's going to be big in 10 years? Make 10x better things.
• Develop a self-belief.many people tell you that it doesn't happen, it doesn't exist. Haters...
• Good Founders have lots of good ideas. Go out and hang out around smart interesting people.
• Work on projects you find interesting, major technological shift, Things that seem inefficient, practise noticing problems.
• Medical teams do not build great companies, Great Founders Characteristic like Unstoppability determination, resourcefulness, intelligence and passion & sheer force of will.
• Best founders have rigidity and flexibility. Strong beleive of core of the companies and it's mission.
• they are unusually responsive. That's the sign of focus, intensity and get things done attitude.
• communication is a very important skill.
• Take startups need at least one founder who can build the company's product or service and at least one founder who is good at sales and talking to user. Don't do breakups with cofounder.
• Use equity share early on.
• have a great product it's all for success. A great product is the only way to grow long term. eventually your company will get out that all growth hacks stop working and you have to grow by people wanting to use your product.
• a product Improvement engine. You should talk to your user and watch them use your product and Improve your product five percent every week
• Building product and talking to users And eating, sleeping, exercising and nothing else.
• Do things that don't scale, You usually need to recruit initial user at one at a time( creators and audience)and then build things they ask for. Make the product so good the user you recruit tell their friends.
• You want to start with something very simple as little surface area as possible and launch it sooner than you would think. In fact Simplicity is always good and you should always keep your product and Company as simple as possible.
• If you have not made a great product nothing else will save you. The best founder seem to care a little bit too much about product quality even for unimportant details. You need to offer great support, great sales interaction Etc.
• Be a CEO and make sure the company wins.
• Growth is very important never lose momentum. If you care about growth and you set the execution bar, the rest of the company will focus on it.
• always ask yourself- is this the best way to optimise growth. Extreme internal transparency around Metrics and financial is a good thing to do.
• Don't hide metrics and don't fool yourself with vanity Metrics. You should set aggressive but borderline achievable goals and review progress every month. celebrate wins! Talk internally about strategy all the time, tell everyone what you are hearing from customer ETC.
• A trap is thinking about problems too far in the future The answer is to figure it out when you get there. Far more startup die while debating this question then die because they didn't think about it enough. Great startup Always have great customer service In the early days and bad startup worry about the impact on the unit economics. Have a great customer support.
• Growth only happens by building a product user love, recruiting user manually first and then testing lots of growth strategies (ads referral program sales and marketing Etc)
• Don't be afraid of sales Especially At least one founder Has to get good at asking people to use your product and give you money.
• Have focus and intensity. Focused on their product and growth they don't try to do everything in fact they say no a lot.
• Don't let your company start doing the next thing until you have dominated the first thing. no great company I know of started doing multiple things at once They start with a lot of convicts and about one thing and see it all the way through. A very very common cause of startup death is doing too many of the wrong things. prioritisation is critical and hard.
• paper list Each day with three major tasks and 30 minor ones add an annual to-do list of overall goals.
• Great Founders don't do many big projects, they do whatever they do very intensely they get things done very quickly. they are decisive. Great founder listen to all of the advice and then quickly make their own decision. The market does not care how hard you work it only cares if you do the right things.
• Obsessed with product quality and move very quickly.
• Don't be a slow moving founder,Be a fast mover.
• When you find something that works keep going don't get distracted and do something else Don't get caught up in early success.
• Focus and intensity will win out in the long run.
Get things done in a world through of combination of focus and personal connection.
• CEO has to 1.set the vision and strategy for the company. 2. Evangelize the company to everyone 3. hire and managed team 4. raised money 5. set the execution quality bar.
• The best decision maker, Single decision makes companies future.
• You can't balance all things in your life.
• Be super responsive to your team and outside world. always be clear on the strategy and priorities And execute Quickly & adopt "do whatever it takes" attitude. Lead by example.
• Being a CEO is lonely It's important to have relationship with other CEOs.
• All successful startup takes a very long time. You have to eat well, sleep well and exercise. you have to spend time with your family and friend you also need to be fun once in a while.
• Everything will feel broken all the time. Your job is to fix them with a smile And reassure team it's all be okay. just keep going keep growing...
• Best CEO doesn't get to make excuse. Lots of bad and unfair things are going to happen, Either figure out a way to get things done.Strive for people to say, "Tanmay just somehow always get things done." when talking about you!
• Become good leader and manager the best way to do this is a find a mentor. Reading books doesn't seem work well.
• Just ask them or just do it. Startups are where tricks stop working. just be direct we willing to ask for what you want and don't be a jerk.
• It's important that you distort reality for others but not yourself. Only paranoid will survive.
• A huge part of being a successful startup CEO is not giving up.
• Be optimistic. Don't lose sight of the long-term visual and trust that the day too day challenges will someday be forgotten and replaced by memories of the year to your progress.
• Write your cultural values and mission down early.
• Building a company is somewhat like building a religion if people don't connect what they are doing day-to-day with a higher purpose they care about they will not do a great job.
• Hiding is one of your most important jobs and the key to a building a great company. Don't hire.
• Be generous with Equity trust and responsibility.
• Don't compromise on the quality of people you hire. Companies that start off with the mediocre early employees almost never recover.
• Look for raw intelligence and a track record of getting things done. Looks for people you like you will be spending a lot of time together.
• Invest in becoming a good manager. Find mentors that can help you here. Don't go into hero mode and Don't try to do everything Yourself.
• Speaking of managing try hard to have everyone in the same office.
• Finally fire quickly. Fire people who are toxic into the culture no matter how good they are. culture is defined by whom you hire, fire and promote.
• Don't focus on competitors you should ignore until they are beating with a real, shipped product press release are easier to write than code ,which is easier still than making a great product.
• Making money you have to figure out how to do that. If you have a free product, you need to make something people share with their friends.
• You should raise money when you need it or when it's available on good terms Having enough money can be bad but having too much money is almost always bad.
• The secret to successfully raising money is to have a good company. Always explains why you could be a huge success.
• It is a bad idea to try the raise money when your company is not in good enough shape to attract Capital you will burn reputation and waste time City evil and something to get done as quickly as possible. Most investor unfortunately still require introduction from people you both know to take you seriously.
• Raise money on clean terms And Thrive for highest valuation.
• The first check is the hardest to get so Focus your energy use on getting that.
• Make your story as clear and easy to understand as possible of course the most important key is to usually have a good company You have to you need to have mission problem product slash service Business model team market growth rate and financial.
• Great board members are one of the best outside forcing function for a company other than users. Be willing to accept a lower valuation to get a great board member who is Willing to be very involved.
Closing thoughts:- Ahh there are at least thousand people have every great idea But the most important thing is execution. So all you need is a great idea a great team a great product a great execution...
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Tanmay Bhukta: Startup playbook
• Your goal as a startup is to make something user love, Don't deceive yourself and think your user love your product when they don...